Services that make your business easier to find.

SEO, AEO, GEO and email marketing, explained in plain language. Choose one, or combine them into a single plan.

SEO

Search Engine Optimization

Be the business people find when they search.

Talk about SEO

What is SEO?

SEO is the work of making your website easy for search engines to crawl and understand, and useful enough to deserve a place in the results. It combines technical health, clear pages, and content that answers what people are searching for.

Why does it matter?

Search is where many customers start looking for a solution. Unlike ads, the visibility you build with SEO keeps working after the work is done, and it brings people who are already looking for what you offer.

What do I do?

Technical SEO: Fix the speed, crawling and structure issues that hold a site back.
On-page SEO: Make every important page clear to visitors and to search engines.
Keyword research: Find the words and questions your customers actually use.
Content strategy: Decide what to publish, in what order, and why.
Internal linking: Guide visitors and search engines to your most important pages.
Local SEO: Show up for city and "near me" searches, including your Google Business Profile.
SEO audits: Get a clear, prioritised list of what to fix first.
Performance monitoring: Track what is working and report it in plain language.

What will you receive?

Prioritised SEO audit with clear next steps
Keyword and page map for your core services
On-page improvements for your key pages
Content plan based on real search demand
Plain-language performance summary

Who is it for?

Local businesses, service providers, online stores and startups whose website is not bringing in enough organic traffic or enquiries.

AEO

Answer Engine Optimization

Be the clear answer to your customers’ questions.

Talk about AEO

What is AEO?

AEO is writing and structuring your content so a question gets a clear, direct answer. Search engines and assistants can then lift that answer, and people get what they need without hunting for it.

Why does it matter?

More searches now end with an answer shown right on the results page. A page that states its answer plainly, with the detail underneath, has a better chance of being the one that is shown.

What do I do?

Answer-focused content: Pages that lead with the answer, then add depth.
FAQ optimization: Turn real customer questions into clear, well-structured FAQs.
Structured content: Headings, lists and tables that people and machines can scan.
Search intent optimization: Match each page to what the searcher actually wants.
Featured-snippet content: Format key answers the way snippets tend to be displayed.
Question-based content strategy: Plan content around the questions your audience really asks.

What will you receive?

A list of priority customer questions
Rewritten or new answer-first pages
FAQ content, with structured data where it is appropriate
Simple formatting guidelines for future content

Who is it for?

Businesses whose customers ask a lot of questions before they buy: professional services, clinics, coaches, consultants and software companies.

GEO

Generative Engine Optimization

Be easy for AI-assisted search to understand and trust.

Talk about GEO

What is GEO?

GEO is about being understood. It means making sure it is obvious who you are, what you do and which topics you know well, and backing that up with genuinely helpful content and consistent information across the web.

Why does it matter?

More people now start with an AI assistant instead of a list of links. These tools draw on content they can interpret clearly, from sources that look credible. Clarity and authority are the parts you can control.

What do I do?

Content structured for AI discovery: Clear pages and headings that are easy to interpret and quote.
Entity and topic authority: Make it obvious who you are and which topics you know well.
Helpful content: Original, useful pages that deserve to be referenced.
Brand and entity visibility: Consistent, accurate information about your business across the web.
Content for AI-assisted search: Write for people first, in a form AI tools can work with.
Citation and discoverability strategy: Earn credible mentions and references, where it makes sense.

What will you receive?

Entity and topic map for your business
Content improvements for clarity and authority
A consistency check of your business information across the web
Recommendations for credible mentions and citations

Who is it for?

Founders and brands that want to stay visible as more of their customers use AI tools to research and choose.

No one can guarantee placement or mentions in any AI assistant or AI search product. These systems are controlled by third parties and change often. GEO improves clarity, authority and usefulness, which is the part within your control.

Email Marketing

Email strategy and campaigns

Turn visitors into an audience you own.

Talk about email

What is Email Marketing?

Email marketing is how you stay in touch with the people who have already shown interest: welcome messages, helpful follow-ups, newsletters and offers, sent at the right time.

Why does it matter?

Search brings people in, but most of them leave. Email is the most direct way to bring them back, build trust over time, and turn attention into repeat customers without paying for every click again.

What do I do?

Email strategy: Decide who you write to, what you say, and how often.
Newsletter setup: A simple, sustainable newsletter people are glad to open.
Welcome sequences: A first impression that sets expectations and builds trust.
Lead nurturing: Useful follow-ups that guide a lead towards a decision.
Promotional campaigns: Clear offers to the right people at the right time.
Re-engagement: Win back subscribers and customers who have gone quiet.
Customer retention: Keep good customers coming back.
Basic automation and analytics: Set up the essentials and read the numbers that matter.

What will you receive?

Email strategy and audience plan
Set-up in the email platform you use or prefer
Welcome sequence or campaign drafts
Basic performance report with recommendations

Who is it for?

Any business with a website, customers or leads but no consistent follow-up: coaches, consultants, online stores, local services and startups.

Website Design & Development

New websites, and ongoing care for existing ones

A professional, responsive website that is ready for SEO from day one.

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What is Website Design & Development?

It is building a new website, or properly looking after your existing one, so it looks professional, works well on every device, and is technically set up for search engines from the start.

Why does it matter?

Your website is often the first thing a customer checks. A slow, outdated or hard-to-navigate site can lose enquiries before SEO, AEO or GEO work even has a chance to bring people to it.

What do I do?

Website builds: New, responsive websites for small businesses and professionals.
SEO-ready setup: Meta tags, sitemap, robots.txt and basic schema markup from day one.
Lead capture: Contact forms, WhatsApp integration and Google Maps where relevant.
Website maintenance: Ongoing monthly updates, checks and small fixes after launch.

What will you receive?

A responsive, mobile-friendly website
Contact form and WhatsApp integration
Basic on-page SEO, sitemap.xml and schema markup
2–3 rounds of revisions before launch, depending on the package

Who is it for?

Small businesses, freelancers, coaches, consultants and professionals who need a new website, or want their existing one properly maintained.

Already have a website? See Maintenance plans

Search brings people in. Email brings them back.

Most websites stop at traffic. A complete plan follows the visitor all the way to a repeat customer.

Traffic SEO, AEO and GEO put you in front of people who are looking.
Lead A clear offer turns a visit into a name and an email address.
Email Your first message sets expectations and builds trust.
Nurture Useful follow-ups answer questions before they are asked.
Customer When they are ready to buy, you are already familiar.
Repeat customer Newsletters and re-engagement keep the relationship going.

Quick answers

What is the difference between SEO, AEO and GEO?

SEO helps your pages rank in search results. AEO shapes your content so it can be used as a direct answer, in snippets, voice search and answer boxes. GEO makes your brand and content clear and credible to AI-assisted search tools. They overlap, and strong foundations help all three.

Do I need all three?

Not necessarily. Most businesses should start with SEO fundamentals, because AEO and GEO build on clear, well-structured content. After an audit we decide together what is worth doing first.

Can you guarantee rankings or AI mentions?

No, and be cautious of anyone who does. Search engines and AI systems are controlled by third parties and change often. What I can do is improve what is within your control, including technical health, clarity, content quality and authority, and report honestly on what changes.

Where does email marketing fit in?

Search and AI bring visitors. Email keeps them. A simple welcome sequence and a regular newsletter can turn a one-time visitor into a repeat customer.

Let’s make your business easier to find.

Tell me about your business and where you want to be found. I will tell you honestly what I would do first.

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